Ideas Exchange with award-winning journalist and NPR host Guy Raz
Los Angeles Times presents award-winning journalist and NPR host Guy Raz in conversation with LA Times deputy business editor Jeff Bercovici. Based on his acclaimed podcast, Guy Raz offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful venture. How I Built This reveals tips for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.